At Media Accent, Public Relations is our speciality. We ceaselessly strive to maintain a favourable public image for our clients - through a deliberate, sustained and planned approach. Research, has since proven, a positive news story written about your products and services - boasts three times the credibility of an advertisement of the same size.
Consequently, unpaid advertisements are more likely to build consumer trust and loyalty, thus boosting your brand's credibility while increasing your company’s profits.
At Media Accent, we help your organization achieve this type of positive news coverage, leveraging on our solid relationships, with relevant media personalities.
Our team of professionals aids your organization in exploring the complex landscape of business communications in today's fast-paced digital age.
This, we achieve, by crafting the right messages and leveraging our relations with key media influencers in promoting brand awareness and visibility. We further seek to strengthen corporate reputation - besides positioning executives as thought leaders; while communicating with your targeted interest groups.
Media Accent goes the extra mile to earn positive media coverage for your organization.
Through unique and compelling storytelling, we devise creative strategies with the media, for the purpose of informing the public of your firm's mission, policies and practices in a positive, consistent and credible manner.
We hold contacts at major publications, influential blogs, and comprise a team that’s worked across facets of public relations, media production and coverage.
Our friends in the media will soon become your friends in the media, and together, we’ll share the message of your organization.
Crisis and issues management
We offer crisis and issues management for organizations dealing with unexpected challenges - from rumors to recalls, accidents or protests - the list of envisaged crisis goes on.
We devise plans to deal with possible crisis scenarios on time. This is informed by the fact, today's news cycle is fast-paced and the court of public opinion doesn't wait to pass judgment.
From writing features, press releases, speeches, white papers business centric profiles and thought leadership articles among other offerings - we help clients create compelling content with information relevant to their target audiences.
We are always in the process of reading, watching or listening to the editorial content of media sources - and then, identifying, saving and analyzing content that contains specific keywords or topics - that matter to our clients.
Consequently, we find out about the latest developments in your industry - recognize future trends and predict their consequences - thus measuring and improving the effectiveness of your communications with targeted interest groups.